I had the pleasure of presenting on Social Media at the CIO Event this week. With only 30 minutes to cover Branding, Linkedin, Twitter and Blogging, I touched on each topic lightly, so here are the key takeaways and some further useful links to blogs on the subject along with a slide or two from the presentation.
1.There are loads of social media tools and no “right way” to use them – experiment and use them in what ever way works best for you.
2.Sort your brand before you start – click on this link for a blog on branding and how to approach it. If you enjoyed the “what I really do at work” video, click on the picture to see it again
3.Twitter is a great personal news feed to keep informed and share info – try viewing through Flipboard. This blog link is an introduction I wrote on getting started.
4.Blogging – A great informal communication channel; somewhere between a highly edited newsletter and a face to face conversation. My tips for blogging are
- Be authentic – be your brand;
- Aim for a regular slot
- Keep them short
- Vary the content, I mix a variety of updates on service or projects, what I learnt from talking to interesting people around the Open University, hints and tip guides and an occasional caption competition!
I also wrote this specific blog “Comms sessions and newsletters – is there a better way of engaging” on the subject of blogs. To make the time reduce the time on one of your other channels – try something different rather than more!
5.A couple of final thoughts from the presentation.
And also – if in doubt, where to post.
And to finish, a blog link around Social Media – Risk or Opportunity – my thoughts on this topic.
Let me know how you get on – and feel free to contact me via twitter @MarkJacot for more info.